Most legacy restaurant firms would like to start from scratch like Sweetgreen. The salad chain company comprise of renowned investors like Daniel Boulud, Steve Case, and Danny Meyer. The firm has penetrated to the market in the current food industry-healthy, organic, local as well as fresh foodstuffs. The recipe is a treasure to diners who keep lines long at the 40 different locations of Sweetgreen.
The co-Chief Executive Officer known as Nathaniel Ru noted that the company was creating a brand of food that stood for something. Besides, they targeted to feed more people with better food.
Traditional chains learned more than food from the CO-CEOs of the firm. For instance, Georgetown University classmates were the tech pioneers as well as 30% of transactions in Sweetgreen made through its mobile app and website. As a matter of fact, Nathaniel Ru says that technology has been part and parcel of their DNA.
The co-CEOs are rethinking their management strategies so as to stay close to customers while providing state of the art of services. For example, Sweetgreen was able to shut down almost entirely the central office five times in a year to enable everyone to work in its restaurants. The firm that later opened offices in Los Angeles functions without a corporate headquarters as the co-CEOs try to develop the company nationally.
Nathaniel Ru together with fellow co-CEOs Nicolas Jammet and Jonathan Neman met at the Georgetown University, where they attended and acquired entrepreneurship skills together. Besides, the trio has parents who began their businesses as well as being the first-generation immigrants. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
After their graduation from college, they opened their first restaurant in August 2007 after they felt that Georgetown area lacked healthy eating options. In 2014, the trio told Fortune that they believed they would survive in their business when they made it through their initial break at winter.
Nathaniel Ru believes that success comes through reading many different books than one can think to have time. Also, he looks up to Kevin Plank for what he has done with Under Armour, the firm that stands for a bigger thing than itself.
Throughout its existence, Sweetgreen has grown to be a “thought leader” in the food industry by supplying chain and transparency efforts. It operates under a seasonal menu that rotates five times in a single year. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/
Additionally, the produce of 300 different farms can is in its stores. The farmers that Sweetgreen partners with, use organic and conventional techniques. Click here: https://www.youtube.com/watch?v=VnQ9aK4ZmFA